CAMPAIGN PHOTOGRAPHY
Concept
Created for Frankie Bridge’s Frasers edit, this campaign brought the collection’s Hamptons-inspired aesthetic to life through an elevated summer setting. Shot at a Hamptons-style house, the creative direction leaned into the collection’s red, white and blue palette, cable-knit jumpers, swimwear and effortless summer dresses. The result captured a polished yet relaxed take on coastal dressing, creating a cohesive visual world that reflected the spirit of both the collection and the season.