ODD MUSE

Chic

We captured G7X and iPhone content alongside Odd Muse’s Chic campaign, focusing on elevated styling of the brand’s latest pieces. With a social-first approach, we maximised the shoot to create a bank of imagery and video for social media and paid ads, ensuring the team left with the assets needed to support the launch.

Close-up portrait of a woman with long dark hair wearing black sunglasses and a gray zip-up jacket

Woman wearing an off-the-shoulder ribbed cream sweater, cream wide-leg pants, zebra-print belt, and carrying a black handbag.

Fashion collage featuring a model in coordinated fall and winter outfits, including tailored suits, knit dresses, coats, sweaters, skirts, trousers, hats, sunglasses, and handbags.

Woman wearing sunglasses, a cream cable-knit sweater, and beige shorts posing in front of a wooden paneled wall

Woman with long dark hair wearing a brown fur hat and dark blazer

Close-up of a person holding a black-and-beige zebra-print handbag while wearing a cream fringed skirt and ballet flats.

Woman in a gray sweater reclining on a black leather couch with one hand above her head.

Woman wearing black sunglasses, a white off-the-shoulder sweater, white pants, and a black-and-white patterned belt

Woman wearing a black hat and gray knit dress reclining on a black leather sofa.

Model wearing a brown tailored blazer and wide-leg pants with pointed-toe heels and a black quilted handbag

Always on

We captured digital camera content alongside Odd Muse’s Always On campaign shoot, creating social-first imagery for organic social media and paid ads. Mixing styled shots with candid team moments and behind-the-scenes details, we brought a more relaxed, personal feel to the campaign while keeping the collection front and centre.

FOR EVERY INVITATION

We captured digital camera content for Odd Muse’s For Every Invitation campaign, bringing a candid feel to the brand’s occasionwear. From embellished details and full looks to moments between takes, we created social-first photography that offered a closer look at the collection and the shoot behind it.

COSY SEASON

We captured social-first content for Odd Muse’s knitwear campaign, focusing on texture, silhouette and the styling of each piece. Mixing close-up details with relaxed outfit shots, we created candid imagery that brought a more personal feel to the collection, with a bank of content for the brand’s social media.

CHIC STREETSTYLE

Alongside the campaign shoot and social BTS, we captured street style content on iPhone and G7X, showing Odd Muse’s latest pieces in a more everyday setting. With a relaxed, candid feel and a focus on styling, we created imagery and video for the brand’s ongoing organic social content.

Woman wearing black sunglasses and a brown sweater posing in front of a wood-framed building entrance.

Person with long curly hair wearing a white sleeveless zip-front top and dark pants standing outside beside a wooden door and black railing

Woman wearing sunglasses and a tan jacket sits beside a brick building entrance, holding a smartphone.

Person wearing a dark wool coat and carrying a brown patterned crossbody bag, smartphone, and wired earbuds.

Woman with long curly hair walking on a city sidewalk in a beige outfit and sandals

Woman with long curly hair wearing a tan jacket, white tank top, and dark jeans while holding a black handbag in front of a wooden door.

Woman with curly hair wearing sunglasses, a beige fringed cardigan, and striped flats, seated against a black wall.

Woman with long curly hair wearing a beige herringbone sweater dress, black sandals, and a crossbody bag outside a building

Woman wearing sunglasses and a brown sweater sitting on steps outside a building with wooden glass doors and a brown handbag.