PRETTY LAVISH
CAMPAIGN: SOFT FOCUS
Taking cues from the playful yet elevated aesthetic often seen in Miu Miu campaigns, the Soft Focus campaign centred around tactile storytelling and softness. The result was an immersive visual world that captured the comfort of the knitwear while maintaining a fashion-led feel.
CAMPAIGN: club camille
Created around Pretty Lavish's bestselling Camille Jumper, this campaign introduced Club Camille, where the dress code is simple. Using paparazzi-inspired and street style photography, we built a sense of exclusivity and desirability around the collection, reigniting customer interest and positioning the jumper as a true brand icon.
CAMPAIGN: BEYOND THE BLUES
Shot in Ibiza, Beyond the Blues was Pretty Lavish's summer campaign, designed to inspire customers to leave the pressures of January behind and step into the summer version of themselves. Through aspirational imagery, destination-inspired storytelling, and elevated occasionwear, we created a campaign rooted in emotion and escapism. The collection name was strategically developed to strengthen brand storytelling and increase discoverability across search, AI, and digital platforms, contributing to several bestselling and sell-out pieces.
CAMPAIGN: The RESORT COLLECTION
Shot in Ibiza, the Resort Collection marked a strategic evolution from the Beyond the Blues campaign while maintaining a cohesive brand narrative. By selecting a luxury villa location, we created a distinct visual identity that differentiated the collection whilst maximising production budget. As Pretty Lavish's first ever resort collection, the campaign focused on creating emotion, aspiration, and storytelling around the designs, capturing attention and inspiring customers to buy into the lifestyle as much as the product.
CAMPAIGN: NO DRAMA
Built around the idea that the only drama on your night out should be your outfit, the campaign was designed to showcase the brand's most statement pieces, focused on confidence, femininity, and presence through bold creative direction and striking silhouettes. The collection name was strategically developed to create a memorable narrative around the launch, strengthening both customer connection and brand discoverability.
CAMPAIGN: CITY ESSENTIALS
City Essentials brought Pretty Lavish's outerwear and knitwear collection to life through street style-inspired imagery captured across London. The campaign highlighted how the collection moves seamlessly through everyday life, positioning each piece as an effortless way to elevate even the busiest of days.
CAMPAIGN: THE MAIN EVENT
Designed around the season's biggest social occasions, The Main Event showcased Pretty Lavish's occasionwear collection through highly considered styling and storytelling. Each look was created to help customers envision themselves at weddings, race days, and summer celebrations, creating a stronger connection between product and occasion.
CAMPAIGN: THE ART OF GIRLS NIGHT
Shot at The Ned in London, The Art of Girls' Night was a storytelling-led campaign built around the unwritten rules of a great night out. Each look represented a different 'girls' night rule', creating relatable, personality-driven content that allowed the audience to see themselves within the campaign while showcasing Pretty Lavish's occasionwear collection.
CAMPAIGN: IN HER ELEMENT
In Her Element was created to showcase Pretty Lavish's approach to effortless dressing through thoughtful, storytelling-led creative direction. Inspired by the natural elements, we used warm textures, tonal backdrops, shadow play, and understated beauty styling to create a campaign that felt both elevated and authentic. The result was a refined visual world that reinforced the collection's message of confidence without complication.
CAMPAIGN: LAST OF THE SUMMER ROMANCE
Last of the Summer Romance was created as a love letter to the final moments of summer, capturing the transition between seasons through storytelling led creative direction. Rather than simply showcasing the collection, each look was assigned its own character and narrative, from solo dinners and handwritten love letters to rediscovering romance in everyday moments. Through considered props, lighting, styling, and visual symbolism, we transformed a studio shoot into a campaign rich in emotion and storytelling.
CAMPAIGN: THE BREYA COLLECTION
Breya was a London street style campaign designed around the idea that everyday pieces should still feel elevated. Inspired by fashion editorial photography, the campaign used flash, movement, and candid moments to bring the collection to life, capturing the confidence and versatility that made Breya a Pretty Lavish bestseller.
CAMPAIGN: THE BREYA COLLECTION
Breya was a London street style campaign designed around the idea that everyday pieces should still feel elevated. Inspired by fashion editorial photography, the campaign used flash, movement, and candid moments to bring the collection to life, capturing the confidence and versatility that made Breya a Pretty Lavish bestseller.
CAMPAIGN: Unwrap the unexpected
Unwrap the Unexpected was created to help Pretty Lavish stand apart in an oversaturated Christmas market. Rather than relying on traditional festive cues, we built the campaign around the collection's most distinctive design details, particularly the polka dot pieces we identified as hero products. From polka dot wrapping paper and dominoes to nail art and a Dalmatian, every creative decision was designed to amplify the collection story, creating a memorable campaign that felt unexpected, fashion led, and instantly recognisable.
CAMPAIGN: ORIGIN
Created for Pretty Lavish's daywear collection, Origin embraced simplicity as a strategic creative choice. By stripping back unnecessary distractions and working within a tonal palette, we created a campaign that felt elevated, considered, and entirely focused on the product.
