PRETTY LAVISH
CAMPAIGN: SOFT FOCUS
Taking cues from the playful yet elevated aesthetic often seen in Miu Miu campaigns, the Soft Focus campaign centred around tactile storytelling and softness. The result was an immersive visual world that captured the comfort of the knitwear while maintaining a fashion-led feel.
CAMPAIGN: club camille
Created around Pretty Lavish's bestselling Camille Jumper, this campaign introduced Club Camille, where the dress code is simple. Using paparazzi-inspired and street style photography, we built a sense of exclusivity and desirability around the collection, reigniting customer interest and positioning the jumper as a true brand icon.
CAMPAIGN: BEYOND THE BLUES
Shot in Ibiza, Beyond the Blues was Pretty Lavish's summer campaign, designed to inspire customers to leave the pressures of January behind and step into the summer version of themselves. Through aspirational imagery, destination-inspired storytelling, and elevated occasionwear, we created a campaign rooted in emotion and escapism. The collection name was strategically developed to strengthen brand storytelling and increase discoverability across search, AI, and digital platforms, contributing to several bestselling and sell-out pieces.
CAMPAIGN: The RESORT COLLECTION
Shot in Ibiza, the Resort Collection marked a strategic evolution from the Beyond the Blues campaign while maintaining a cohesive brand narrative. By selecting a luxury villa location, we created a distinct visual identity that differentiated the collection whilst maximising production budget. As Pretty Lavish's first ever resort collection, the campaign focused on creating emotion, aspiration, and storytelling around the designs, capturing attention and inspiring customers to buy into the lifestyle as much as the product.
CAMPAIGN: NO DRAMA
Built around the idea that the only drama on your night out should be your outfit, the campaign was designed to showcase the brand's most statement pieces, focused on confidence, femininity, and presence through bold creative direction and striking silhouettes. The collection name was strategically developed to create a memorable narrative around the launch, strengthening both customer connection and brand discoverability.
CAMPAIGN: CITY ESSENTIALS
City Essentials brought Pretty Lavish's outerwear and knitwear collection to life through street style-inspired imagery captured across London. The campaign highlighted how the collection moves seamlessly through everyday life, positioning each piece as an effortless way to elevate even the busiest of days.
CAMPAIGN: THE MAIN EVENT
Designed around the season's biggest social occasions, The Main Event showcased Pretty Lavish's occasionwear collection through highly considered styling and storytelling. Each look was created to help customers envision themselves at weddings, race days, and summer celebrations, creating a stronger connection between product and occasion.
CAMPAIGN: THE ART OF GIRLS NIGHT
Shot at The Ned in London, The Art of Girls' Night was a storytelling-led campaign built around the unwritten rules of a great night out. Each look represented a different 'girls' night rule', creating relatable, personality-driven content that allowed the audience to see themselves within the campaign while showcasing Pretty Lavish's occasionwear collection.
